A strong social media presence can power your brand awareness and ultimately increase revenue. Here are eight tips on how to do exactly that.
Be Clear and Consistent
To create buzz and hype about a new product, service or event – the promotional message should be consistent with the main objective. If it is a music event, then post a video of people having a good time, while stating all the information about the event and venue.
Share at the Perfect Time
It is true timing is everything. Research supports that there are different, optimal times to share your content on the various social channels. These times show the most traffic and engagement with users.
Share on the Best Platform for Your Message
A key to success is identifying on which social platform your target audience spends most of their time. Each platform serves a different purpose to a different audience.
Make It Easily Accessible
Be simple. Every additional click towards the sought information will disrupt the customer journey and block the path to purchase.
Rather than focus on “likes” and “shares” – create true engagement! Encourage consumers to create their own posts about your topics and drive others to view your work. Viral marketing is powerful.
Offer Promising Prizes
Contests or raffles spark excitement. Be generous and then create the awareness, because everyone likes free stuff.
Interact With Your Audience
Embrace your audience, reply to them and address their feedback. This demonstrates that customer service is a priority.
As the great saying goes “Rome was not built in a day.” Followers, reviewers and buzz take time to grow and scale. Stay the course from introduction to growth, into maturity and create reason for commitment and return.
Incorporating these eight tips into your social media strategies is sure to make a splash!